Magazines Deliver!

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Magazine readers took action as a result of a magazine ad

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Taking action after reading a digital issue

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Magazine readers make online purchases vs. 21% of non-readers

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Magazines Are Engaging

Magazines continue to score higher than TV or the internet in “ad receptivity” and other engagement measures. Readers spend an impressive 41 minutes with each issue. Source: GfK, MRI

Magazines Are Motivating

More than 60% of print magazine readers took action as a result of a magazine ad. Digital magazines also drive response, with 91% taking action after reading a digital issue. Studies show that 43% of magazine readers make online purchases vs. 21% of non-readers. Source: GfK MRI Starch Advertising Research

Magazines Increase ROI

Studies show that allocating more money to magazines in the media mix improves marketing and advertising ROI across multiple product categories. Marketing Mix Modeling and Media Inputs, MPA

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